What Should Be In Your Link in Bio?

You’re probably an Instagram or TikTok creator exploring link-in-bio tools for the first time. If you’re unsure what to include, this guide is for you.

Think of your link in bio as valuable real estate—it’s your chance to guide your audience exactly where you want them to go. Done right, it can boost engagement and conversions. But if you miss the mark, you could lose out on valuable clicks and opportunities.

Below, we break down the must-have elements for an effective link in bio. Keep reading to learn more.

1. Your Website

Your main website, portfolio, or landing page should be a top priority in your bio link. Your audience likely wants to learn more about you, what you do, or what you offer.

If you’re selling a product or service, your fans can be some of your best customers. Adding a direct link to your site makes it easy for them to explore and buy from you.

2. Latest Content

If you create content like blog posts, YouTube videos, or podcasts, including them in your bio link is a smart move. It’s a chance to get more people from your social media page to consume your content on other platforms.

Chances are that your fanbase or target audience also wants to stay updated on what you share—so don’t keep them starving! Make it easy for them to find and engage with your latest content.

3. Newsletter Signup

Building an email list is one of the best ways to stay connected with your audience—especially those one-time visitors who might not return.

It gives you a direct line of communication, without relying on social media algorithms. If your page ever gets shadowbanned or restricted, you’ll still have a way to reach your audience and even generate income.

4. Social Media Links

Sure, you might have a strong following on one social platform, but your other accounts could be struggling. Cross-promoting your socials helps you balance your audience and avoid relying too much on a single platform.

This is crucial because you never know when an algorithm might change or a platform might restrict your activity. Think of it as not putting all your eggs in one basket—it keeps your audience connected with you, no matter what happens.

5. Affiliate Links

Unless you’re running a charity, monetizing your audience just makes sense. Affiliate links are a great way to promote products or services you don’t personally offer—while still earning from them.

It’s a win-win. You recommend products, and when your audience clicks, signs up, or makes a purchase, you earn a commission. Simple and effective!

6. Products and Services

If you sell products or services, they should be front and center in your bio link. Whether it’s an online store, a direct product page, or a service listing, make it easy for your audience to buy from you.

For services, you can link to platforms like Fiverr or direct visitors to your services page on your website. The easier you make it, the more conversions you’ll get!

7. Contact Info

While your contact info is likely already in your social media bio, it’s still worth including in your link in bio. Depending on the platform, you can add it to the short about section or, better yet, link directly to your contact page.

You can also include a click-to-email link that opens Gmail. Doing so makes it easy for people to reach out for inquiries and partnerships.

8. Events or Webinars

If you have upcoming events or webinars, your link in bio is the perfect place to promote them. Whether you’re a course creator, coach, or offer digital products, early promotion helps build interest.

Adding the event well in advance allows you to gather more potential attendees, create anticipation, and increase your chances of converting them when the time comes.

9. Special Offers and Discounts

Got a special offer or discount on something you’re selling or promoting? Your link in bio is the perfect place to showcase it.

Instead of cluttering your social media bio and possibly looking spammy, use a button with the coupon code as the text (e.g., “Get $20 Off”) and link it directly to the product page. This makes the offer more eye-catching and actionable and boosts the chances of people taking advantage of the deal.

Tips for Adding Links to Your Link in Bio

• Prioritize Important Links: Ensure the most valuable links appear at the top. These can include your site, latest content, online store, or something else you’re marketing or which your audience may like.
• Keep It Simple: Don’t let too many links overwhelm users visiting your link-in-bio page. Instead, add the ones that lead to important web pages that can inspire action from your readers or viewers.
• Use a Link-in-Bio-Tool: Platforms like LinkMilo help you organize various links in one place in a clean and clickable manner.
• Make It Visually Appealing: Choose colors and styles that match your brand and ensure all links are easy to spot. Your audience shouldn’t struggle to see what the links, buttons, or texts are saying.
• Include Call-to-Actions (CTAs): Short and precise CTAs like “Watch My Latest Video,” “Check My Portfolio,” and “Shop My Favorites” work better than the plain-boring “Latest Video,” “Portfolio,” and “Shop.”
• Update Regularly: Swap out old links to keep your link-in-bio page fresh with new content and promotions.
• Test Different Arrangements: Sometimes, rearranging your links can improve click-through rates. If you base the decision on your click analytics, you almost always boost conversions or engagements.